Services
Eight areas of work. The same team handles both technical execution and ranking, with no external suppliers between phases.
Methodology
Every service follows Praxidea Canon, a four-phase methodological framework: Audit, Architecture, Content, Measurement.
Technical SEO audit
- Description
- A manual review of indexation, load speed, URL structure, canonical-tag implementation, and Schema markup. The audit covers every page template and the individual key pages: homepage, category, product, blog, and landing pages.
- Role
- Without a sound technical foundation, all content loses rankings before it can surface in search. Technical faults that go unnoticed for years often explain why a site stalls despite investment in content.
- Outcome
- A prioritized list of fixes with an estimated impact on organic visibility and a concrete implementation schedule.
- What you get
- A diagnostic document with prioritized fixes, a per-page impact table, and a recommended order of implementation.
On-page optimization
- Description
- Optimization of page titles, meta descriptions, the H1–H3 hierarchy, and internal links on existing pages. The focus is on pages that already earn impressions in Google Search Console but receive no clicks.
- Role
- A page that is not precisely optimized for its target term does not compete, not even for its own brand. A click-through rate below 2% from positions 1–10 is usually a meta-title problem, not a content problem.
- Outcome
- Higher click-through rates in search results and clearer topical signaling to Google and to AI search systems.
- What you get
- Optimized titles and meta descriptions per page, a revised H-hierarchy, and an internal-linking proposal.
Content production
- Description
- Long-form articles and pages in Serbian, the regional languages, and English. Purpose-built answers to search queries, structured for classic Google search and for citation in AI systems: ChatGPT, Perplexity, Google AI Overviews.
- Role
- The Serbian SEO market is poorly served by quality long-form content. Topical authority is built faster there than in saturated markets. That is a lasting first-position advantage.
- Outcome
- Articles that rank, bring in customers, and position the site as a source in Google results and in AI answers.
- What you get
- Long-form articles to brief (minimum 2,000 words), with answer capsules, Schema markup, and internal links.
Link building and outreach
- Description
- Identifying relevant domains and conducting outreach to earn quality backlinks. Praxidea does not buy links and does not use PBN networks. The domain stays safe.
- Role
- The backlink profile remains a measurable signal of domain authority despite algorithm changes. In the Serbian and regional space, one link from a relevant source is worth more than ten from unknown ones.
- Outcome
- Growth in domain authority through links from relevant Serbian and regional sources, with no dubious networks.
- What you get
- A list of target domains, outreach templates, a monthly report on links earned, and an assessment of toxic links.
Local SEO and Google Business Profile
- Description
- Optimization of the Google Business Profile (GBP), consistency of core contact details, name, address, phone (NAP), across all relevant directories, and local citations for businesses with a physical location or service area.
- Role
- Local search results are a separate market from organic. The map and the local pack often bring in more customers than classic ranking, especially for dental practices, law firms, hospitality, and local services.
- Outcome
- Appearance on Google Maps and in the local pack for target cities and services.
- What you get
- An optimized GBP, NAP consolidation, a list of local citations, and a plan for tracking patient and client referrals.
GEO/AEO — AI visibility
- Description
- Optimizing content structure for citation in AI search systems: ChatGPT, Perplexity, Google AI Overviews. Answer capsules, purpose-built excerpts, an llms.txt setup, and content prepared to be retrieved into generative answers.
- Role
- The share of AI search is growing. Content that Google ranks is not automatically content that AI systems cite. The formats differ. A site that is not optimized for AI citation loses visibility in a growing segment of search.
- Outcome
- The site appears as a cited source in AI answers, ChatGPT, Perplexity, Google AI Overviews, alongside classic SERPs.
- What you get
- Content formats tuned for AI extraction, an llms.txt, robots.txt configuration, and a monthly AI-citation audit.
Multi-language SEO
- Description
- hreflang setup, a localized URL structure, and separate content per language: Serbian, Bosnian, Croatian, English. It prevents the domain from cannibalizing itself across language variants.
- Role
- Serbian, Bosnian, and Croatian are three separate languages and three separate markets. Google treats them that way. A misconfigured hreflang means all three languages compete with one another instead of each covering its own market.
- Outcome
- Each market ranks in its own language, with no domain cannibalization and no duplicate content.
- What you get
- hreflang implementation, a per-language content map, duplicate remediation, and a check of the GSC International Targeting report.
Web development on Next.js
- Description
- Building new sites on a Next.js architecture with an SEO foundation from the first line of code: server-side rendering, clean slugs, Schema markup, Core Web Vitals optimization. Hosting on Vercel, database on Supabase, contact forms via Resend.
- Role
- Most platforms (WordPress, Wix, Shopify Basic) require retrofitted SEO and never fully resolve performance. Next.js is set up correctly from the start. The site needs no SEO remediation after launch.
- Outcome
- A site that passes Core Web Vitals, indexes cleanly, and supports every later SEO phase with no technical debt.
- What you get
- A Next.js site with an SEO foundation, Schema markup, GSC integration, and CWV optimization, ready for content production.
Praxidea, Belgrade.
Contact
SEO delivers a stable, long-term flow of customers from search without relying on paid ads. If our services are of interest, get in touch.