Questions and answers
Answers to the questions most often raised before a first conversation.
What is the paid introductory audit?
The paid introductory audit is a diagnostic of the site's condition, its technical architecture, and the competitive field. The result is a document setting out priorities and a concrete implementation schedule. It runs one to two weeks and is the first step of every engagement. Scope and price are agreed before the engagement begins.
How long does an engagement last?
The minimum engagement runs six months. The recommended duration is twelve months. SEO results are built over that span, not in a matter of weeks.
What is the Praxidea Canon?
The Praxidea Canon is an SEO methodology and operating system developed over years. It breaks the work into four phases, Audit, Architecture, Content, and Measurement, and is applied exclusively on Praxidea projects. A comparable framework is not publicly known in the Serbian or regional market.
Which markets do you cover?
Serbia is the primary market. Regionally: Bosnia and Herzegovina, Croatia, Slovenia, and Montenegro. Internationally: the Serbian diaspora across the DACH region (Germany, Austria, Switzerland) and the United Kingdom.
Which languages do you work in?
We work in Serbian and English. Serbian covers the markets of the former Yugoslavia; English serves international clients and the diaspora. The site is primarily in English, with a Serbian version. Other regional languages are not currently in scope.
Why don't you offer free SEO analyses?
A free analysis is the output of an automated tool, a templated document that accounts for neither the site's context nor its priorities nor any implementation plan. The paid introductory audit is a purpose-built document with recommendations that can be applied straight away.
What falls outside your scope of work?
Paid advertising (Google Ads, Meta, display), social media management, email marketing, graphic design and visual branding, WordPress development and maintenance, and general IT support and hosting. Specialist agencies exist for each of those areas. A higher degree of focus delivers a better result than a service handled as a sideline or by people for whom it is not the core discipline.
What does building a website involve?
Sites are built on a Next.js architecture with an SEO structure in place from day one. Decisions on hosting, database, libraries, and components follow the same criteria: ranking durability and operational speed. The finished site needs no later SEO remediation.
Do you also optimize for AI search?
Yes. GEO/AEO is part of the scope of work. Content structure is prepared for both classic search and AI search systems (ChatGPT, Perplexity, Google AI Overviews). The aim is not only a ranking in Google results, but appearing as a cited source in AI answers.
How is the price of an engagement determined?
Praxidea does not publish price lists. The scope and price of each engagement are set after the paid introductory audit, once the site's condition, the competitive field, and the objectives are precisely documented. The approach is bespoke: no packaged offers and no templated calculators.
What is the difference between SEO and paid advertising?
Paid advertising (Google Ads, Meta) brings visits for as long as the spend continues and disappears the moment the budget drops. SEO builds organic visibility that persists after the engagement ends: results accumulate rather than being rented. Praxidea works only in SEO and web development; paid advertising is not in scope.
Praxidea, Belgrade.
Contact
SEO delivers a stable, long-term flow of customers from search without relying on paid ads. If our services are of interest, get in touch.