Choosing an SEO agency in 2026 is a choice of method, not a package. Three working models, six red flags, the regional context of Serbia, and what a good agency knowingly refuses.
AI search optimization is not a replacement for classic SEO — it is an infrastructure layer that nominates a site for citation in AI search systems. The three disciplines that rank: architecture, content, authority.
SEO is the discipline that makes a site understandable to the search engine and useful to the reader in search. In 2026, ranking rests on architecture, content, and authority.
The cost of an SEO audit in Serbia reflects not the level of service but the production method behind the report. What a tool delivers, what a template delivers, and what manual analysis delivers.